Users will not, however, be able to add their own feeds from sites of their own. Users will be able to customise their feeds with a choice of more than a dozen sections, themes and topics ranging from photography to food, each combining “a rich mix of content from emerging voices and well-known publications”. Instead of scrolling through lists of status updates, comments and Candy Crush Saga news blips, Paper presents all stories in a slick-looking horizontally scrolling set of screens.Įvery story appears in a “distraction-free” full-screen layout with captions and comments overlaid on images or video, the larger ones of which can be panned around by simply tilting the iPhone. The company was valued at $800m (£485m) by a $50m funding round in September.Ī re-imagining of its often-cluttered News Feedįor Facebook, Paper is essentially a re-imagining of its often-cluttered news feed, which acts as the main interaction point for most people on the social network.
Aiming for 150 million users by the end of 2014, Flipboard had about 85 million users in September 2013 with 6 million users added within a month of the launch of version 2.0 of the application. With Paper, Facebook is directly challenging Flipboard, the news and social aggregator that presents stories in a magazine-style layout that flips between stories with swiping gestures.įlipboard also pulls content from news sources and entertainment sites, as well as Facebook, Twitter and other social networks. Facebook's new app for the iPhone is a slick new social feed and news reader.
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